About
I focus on the part of software where product decisions, interaction design, and frontend structure meet.
Background
My background is in frontend and product engineering: shaping interfaces that need to be useful today and maintainable as they evolve.
I've worked across enterprise commerce, CMS/editor platforms, and developer tools, where demanding workflows need to feel coherent to the people using them.
How I work
Product thinking
Before touching a screen, I map out the whole workflow it belongs to — that's usually where the real complexity is hiding.
Frontend architecture
Reusable patterns and clear boundaries keep a product practical to change months later, not just easy to ship today.
User experience
The friction is usually in the tool, not the user — I look for where a capable interface still makes people think twice before the next click.
Leadership
I mentor and onboard junior engineers, review code across frontend and backend changes, and interview frontend candidates, including contributing to how technical assessments are designed.
I've received positive client feedback throughout the engagement, including a client-awarded bonus for delivery quality.
Outside of work
TrackTV and Digital Cookbook are personal projects where I explore product ideas end to end, from the underlying structure to the interface people use.
Creative background
Before and during university, I worked across UX/UI, graphic design, branding, visual communication, and student-society creative work.
That background shapes how I approach engineering today: using visual hierarchy, interaction clarity, and product thinking to make complex interfaces easier to understand.
View creative work